I know not many of my readers are business types, but I feel like having a business-based rant today.
I’m in charge of marketing, SEO, social media management, online presence, etc for the Resort….and I’ve noticed a few things in these fields.
From a business owner / CEO perspective, they all seem to think that the ‘Millenial’ way of doing business is unsustainable, childish, unrealistic, lax, unproductive, foolish, and risky.
They don’t see the point, nor even the benefits of actually communicating one-on-one with their potential ‘consumers’ on social media.
When they DO try to ‘do the twitter’ or join ‘the facebook’, they make such shitty, stupid rookie mistakes that everyone on the internet laughs at them, they get embarrassed, and then they usually say or do something that ends up with their company getting a huge pariah scar.
Then they blame everyone but themselves for the fact that they’re old, outdated, irrelevant, not funny or witty, and dying off.
I’ve read countless articles in the last few weeks that say Gen Y is lazy, unfocused, lacking valuable skills, and that we don’t know how to hunker down and do actual work.
The older folks berate us for listening to music while we work, or using unconventional office stuff like exercise balls instead of swivel chairs.
They say memes are passing fads.
That our generation is doomed to failure and destitution because we refuse to stay at a shitty job if we hate it.
That we’re going to be in for a huge eye-opening punch in the face when we join the ‘real world’.
Well, Old folks, let me tell you a huge secret:
We’re listening to everything you’re saying about us.
And, as the adage goes….better be nice, because we’ve got control over what rest home you end up in.
What I mean is, we know how you’ve done business for the last god-knows-how-many years, pretty successfully, and you’ve made a comfortable living doing it.
We know you’ve got the keys to success in business, and we know that you’re pretty much grooming us to take over and be just like you.
We know you want to continue the ‘For-Profit’ shit.
But you know what? We don’t.
We’re used to being REALLY fucking uncomfortable.
We’re used to being in highly uncertain situations with no way out but to just start digging.
We’re creative, and we love to utilize new solutions, even if they’re made of bubblegum and toothpicks…..ESPECIALLY if they’re made of bubblegum and toothpicks, actually…and glitter.
We love new stuff, but even more than that, we love new stuff that was made by our friends.
We love making friends, we love hanging out with those friends, we love helping our friends, and we think everyone is a potential friend.
We’re out to be comfortable and afford to eat and sleep in a safe, warm place.
We’re not out to be millionaires, because we realize we can’t make a decent meal out of paper and metal…..what we do realize however, is that if we learn to fish & forage…we can make a meal for a whole community.
Thus, our generation is a skills-based economic model, with a giant focus on collaborative community participation.
We don’t want your damn paper and metal money anymore.
We realize you are sick, and you need to be cured.
If you refuse treatment, we will cut you off and out of our society.
If you try to harm us, we will not retaliate in conventional ways.
We are better than hair-pulling and rock throwing.
We’ll shine a bright light on you and your behavior and we will refuse to speak to you further.
We will shame you into self-punishment.
Sorry, but we rule the playgrounds now.
We are the fastest growing population on earth, and we’re all pretty fucking independent, intelligent, and we have a thirst for knowledge like the desert thirsts for rain.
We want our businesses to grow, prosper, but also remember their communities and customers.
We don’t want your leash-like ties and your uncomfortable, media-okayed uniform of suits, briefcases, and shiny black shoes….we’re much more comfortable in clothing that allows our bodies the space and freedom to breathe.
(Not saying we don’t like to dress up, because we do, but we also realize it’s just a fun costume, it shouldn’t be your go-to definition for how you conduct yourself socially.)
We want the freedom to work, but also the freedom to have some fun….because we all realize none of us gets out of here alive.
Being alive should be fun!
Businesses and companies should serve a larger purpose beyond trying to make a cult following in order to make a few more bucks to hoard away in some far-off bank account.
If you, as a business owner do not give a shit about us, we will not give a shit about you.
And you want us to give a shit about you, because you need our money.
We’d rather give our money to our friends and family, because we know them.
We have intimate connections with them. We smile with them. Laugh with them. Cry with them. Our lives are intertwined.
That’s what you miss out on when you reject us.
In rejecting us, our business, our employment, and our generation….you are rejecting your community, your potential family, and your potential friends.
Remember when your parents told you:
‘I am your parent, I am not your best buddy!’
They fucked up….they should have been our best buddy, because our buddies know every little thing about us.
If you want to stick to the authoritarian, autocratic, boring, old-world, highbrow way of thinking and doing, by all means go ahead, but don’t expect us to live under your roof anymore….we’d rather be homeless and living on the street than put up with your pretentious shit.